The design concept of the Ned NoMad was divided into three pillars. Originally erected in 1903, the Johnston Building serves as the first pillar. The building was female-owned, which was rare at that time, and has a beautiful limestone facade, a glamorous and expensive finish for the 1900s. A second pillar is that the building was a showcase and office for an array of different disciplines in the 1920s, from construction, energy and electricity to publishers, textiles and embroidery. The Golden Age of Music is the third pillar of design, dating back to the glamor of the 1920s and the Tin Pan Alley era of music, drawing on a wealth of different periods in time and combining various cultures , sounds and styles, continuing to evolve into the 1950s and 1960s.
Architecture and interior design firm Stonehill Taylor has a history with this building having previously converted the Johnston Building, offices and wholesale stores to the famous NoMad Hotel in 2012. To honor the historic property which was built in 1903, the original architectural features and details are prominent and serve as decorative elements that inform the interior design. To brighten up the spaces and ensure visual continuity, new lighting has been incorporated as well as several new bespoke mosaic floors.
The reception celebrates the quirky and intricate ceiling features of the space while blending Beaux-Arts style with a classic touch. Paying homage to the building’s past, the design team retained the original flooring in the reception area. This space is decorated with vintage pieces and the embossed leather pattern of the reception counter recalls the grid of the streets of Manhattan. Rich oak paneling with burl inserts contrasts with polished plaster on the walls and ceiling. Inspired by the natural world and the arts and crafts of William Morris, the space was designed with chandelier lighting with leaf-shaped glass. The cafe’s sheer curtains create a sense of mystery from the outside, while William Morris designs hang in draperies, adding a playful element against the darker wood panels.
Located on the first floor, next to the hotel reception, is Ned’s Club Downstairs, a members only place to eat, drink, socialize and relax. As members make their way to the Atrium, they are drawn to a striking monochrome mosaic floor, featuring a strong woven pattern
inspired by Art Deco patronage. The wood paneling continues from the reception area and features antique bronze mirrored inserts, reflecting the light and creating a glistening and glamorous central club space. Centered around a stage under the Atrium, members can enjoy live entertainment in the lounge every night. A smaller section of the club, known as “The Snug”, features a custom mural, reminiscent of the colors of New York’s sunset, and surrounds a fireplace taken from a French chateau.
As an original and beloved feature of the NoMad Hotel, the design team retained the Elephant Bar of the NoMad Hotel, removing the old dark panels and replacing them with a lighter grey-blue polished plaster wall finish. Ned’s Club areas include the Club Bar, which is adjacent to the lounge, and the Library, a much-loved feature of the original NoMad, a quiet members-only workspace by day and a lively bar by night. Completely transforming the space, the original floor was stained darker, creating a richer base, and the original dark wood shelves were refreshed with an iconic sage green paint, reflecting Ned’s signature green hue. The original LED lighting has been removed and
replaced with modern table lamps, first edition books many from The NoMad’s library collection and accessories to style the shelves. Furniture styles throughout the space reflect Ned’s pieces of London with shimmering marbled velvets and rich, deep oak
vintage furniture and rugs that create the perfect ambience for working and socializing.
Inspired by the “Mad Men” era, Ned’s Club Dining Room, a members-only restaurant adjacent to the lounge, offers a slightly toned down version of the Ned aesthetic and a Don Draper-style environment for all-day, all-day socializing. the night. The dining room has a glamorous 1960s feel with dark finishes and curved chests, reminiscent of Italian design. Stained glass panels, with luscious hanging ivy and jasmine, take inspiration from the restored storefront and outline the city skyline. Green fluted leather dining chairs are beautifully accompanied by dark floral bench seats
and burl wood tables, lit by oversized Murano glass pendants. The members restaurant is designed with lush, floral upholstery that is residential and envelops perimeter seating in space. The ceiling was designed with a mid-century shape and fabric panels to
softens the room. Large, striking crystal pendants hang from the ceiling while sheer cafe curtains provide privacy from 28th Street and are held back by custom aged brass curtain rods. For a more moody and dramatic feel, the center columns are wrapped in hexagonal panels.
Little Ned, a small bar area, has a first floor accessible to members and hotel guests, while the mezzanine is for members only. The design team retained the existing floor which resembles the reception. Little Ned has 1920s style seats with upholstery details.
taken from the Ned London, with a William Morris finish and rich ‘Ned Green’ velvet piping. Soho House Design and Stonehill Taylor have added touches of new upholstery, fresh and more vibrant color tones and slightly more contemporary case items to connect with the aesthetics of the Ned NoMad. The upstairs loft has views of the Empire State Building and is outfitted with vintage Art Deco furnishings.
On the second floor is one of the club’s most notable spaces: the Magic Room, an intimate members-only event space. Interiors play up 1920s Art Deco cabaret clubs with a stage and windows overlooking 28th Street on Pans Alley, bringing the music back to this street during
shows. This room is now painted in a striking red color with eye-catching marbled wallcovering paired with comfortable club chairs. Sitting at the back of the room is the bar, designed with solid stone, silk shades and an antique brass frame. Attached is an outdoor terrace for
other seats with small Murano glass lanterns above. Ned’s Club Upstairs features a rooftop lounge and outdoor terrace designed with a color palette inspired by the New York sunset, offering a lighter feel of the deeper spaces and colors of the Club’s lower floors. Interior spaces mix pink polished plaster walls with rich tones of gold tapestry, flowers, mosaics, rich burl woods and Breccia Capria stone. Stepping from the exterior to the main roof terrace, the area is designed with classic checkered stone flooring. Cool golden flowers contrast with richer plum tones, cast iron, and stone tables. An array of beautiful large-scale greenery in traditional distressed plant pots ties the space together beautifully. The rooftop features a mix of seating for eating and drinking while admiring stunning city views
skyline. There is also an exclusive private dining space in the cupola, the main feature of the Johnston building, which rises above the exterior like a beacon with a large vintage chandelier.
Located on the first floor to the left of the main entrance and open to the public is Cecconi’s first restaurant in Manhattan, a sister restaurant to the Dumbo in Brooklyn. Inspired by the restaurant’s signature style strip, the design team created a custom floor featuring a mix of multi-coloured palladiana-style Italian terrazzo inlays, flanked by a hand-cut black mosaic, which pays homage to the floors. original mosaic tile from the Johnston Building. The overall design concept draws inspiration from traditional Italian trattorias, resulting in a neutral light-gloss stepped ceiling and a glossy burl wood bar front. As guests enter the restaurant, they are greeted by a Crittal-style glass wall in aged iron, reminiscent of the garden of an Italian villa. The upholstery styles are similar to Millie benches from Ned London and are mixed with the classic dining chairs from Cecconi. Striped linen columns are set against navy velvet banquettes, golden-yellow leather chairs, and a polished burr wood bar. This space also features paneled walls, stained glass panels inspired by an old storefront, and a custom-designed curtain in William Morris fabric.
Main image credit: The Ned NoMad