Melbourne-born fashion brand Alpha60 has been with us for 17 summers since the brand launched in 2005, but this is the first time the store has launched its own sunglasses range.
The brand’s debut eyewear collection includes four distinct styles – named Toni, Sidney, Dana and Andie – which come in three colors per design.
The Toni, for example, features oversized frames with eye-catching contrasts – either honey and tortoise, black and gray, or onyx and burgundy. The Sidney, meanwhile, is a neat rectangular frame in light green, confetti tort, or onyx.
All frames are made from a plant-based acetate, which the label says is hypoallergenic and non-toxic, making the glasses comfortable to wear all day.
Plant-based acetate comes from natural resources, such as cotton linters and wood pulp, says Alpha60 director Alex Cleary. “We wanted to create sunglasses with the sophisticated design of Alpha60 using premium materials, as well as make them affordable. Good design and premium materials at a good price didn’t exist on the market, so we went there.
The lenses of all four styles are scratch resistant and offer decent UV protection. They also come with a custom jacquard pouch featuring an adjustable shoulder strap, cleaning cloth and patch neck chain. In addition, all frames are prescription compatible.
“We love the subtle surprise of the contrasting color on each pair,” Cleary says.
If cat’s eye is more your style, the Dana is available in onyx, cream, and black. The Andie is an elegant round shape, which comes in summer honey, chic black and a snow turtle pattern.
The Alpha60 eyewear collection starts from $220 a pair. Available in store and online.